Insights & Strategies for Independent Hoteliers.

Today’s Revenue Management Thought - published all weekdays

5 Revenue Management Mistakes

Costing You Money

Dynamic Pricing Myths

Holding Your Hotel Back

How to Compete with OTAs

Without Losing Margin

The Power of a

Balanced Channel Mix

Nikolas Hall Nikolas Hall

Today's Revenue Management thought:-

Your Tech Hates Messy Pricing Too

Your channel manager, PMS, and booking engine aren’t magicians. They can’t fix messy rate plans — they just pass the chaos along.

The more plans you load, the more you risk:
⚠️ Mapping errors
⚠️ Out-of-sync rates
⚠️ Dodgy reporting (good luck spotting trends!)

Clean pricing = clean data = smart decisions = more revenue.

📊 Want me to check if your tech stack is working for — or against you? Drop me a DM and let’s take a look together. Schedule a meeting - https://calendly.com/nikolashall/freecall?

Have a profitable week.

✌🏼

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Nikolas Hall Nikolas Hall

Today's Revenue Management thought:-

Your Team Deserves Better (and Faster)

Your reservations team isn’t there to play detective. But that’s exactly what happens when you drown them in rate plans.

“Which one is today’s best seller?”
“Why does Rate Plan G have different cancellation terms than Rate Plan K?”
“Oops… we gave the wrong price over the phone.”

Too many rates = slower responses, more mistakes, and lost revenue.

Clean up your pricing, and your team can focus on selling — not solving puzzles.

💡 Want a second opinion on your current rate plan structure? Let me help you cut the clutter — DM me to get started. Schedule a meeting - https://calendly.com/nikolashall/freecall?

Have a profitable week.

✌🏼

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Nikolas Hall Nikolas Hall

Today's Revenue Management thought:-

Guest Confusion = Abandoned Bookings

Want a guaranteed way to lose a booking?

Overwhelm your guests with too many rate plans.

Here’s what happens when they see 10+ options:
🤯 “Wait, what’s the difference between these two?”
🤯 “Do I need to prepay, or is breakfast included?”
🤯 “Forget it, I’ll just check another hotel.”

Confused guests don’t convert.

The fix? Fewer, clearer rate plans.
Simple sells.

💬 Curious how your current setup looks from a guest’s point of view? Let me review it and share my feedback — just DM me! Schedule a meeting - https://calendly.com/nikolashall/freecall?

Have a profitable week.

✌🏼

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Nikolas Hall Nikolas Hall

Today's Revenue Management thought:-

Too Many Rates, Too Little Profit? Let’s Talk. 💸

Your hotel’s rate plans should work for you — not against you.

But if your booking page looks like a menu with 15 flavours of the same dish, you’re not impressing anyone. You’re confusing guests, slowing down your team, and leaving money on the table.

More options ≠ more revenue. In fact, the opposite might be true.

Over the next few days, I’ll show you exactly how simplifying your rate plans can boost your profits — and make your life a whole lot easier.

👉 Want me to take a quick look at your rate plan setup? DM me — happy to offer a no-obligation sanity check. Schedule a meeting - https://calendly.com/nikolashall/freecall?

Have a profitable week.

✌🏼

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Nikolas Hall Nikolas Hall

Today's Revenue Management thought:-

Fix Your Pricing, Fix Your Future

If you want to double your growth rate and increase margins by 25-40%, the fastest way isn’t chasing new guests—it’s fixing your pricing.

In my view, smart pricing isn’t about being aggressive—it’s about being aligned:
✔️ With your value.
✔️ With your target guests.
✔️ With your long-term business goals.

I recommend: Take a hard look at your pricing strategy today—and ask yourself:
➡️ Are we charging what we’re worth—or what we think guests will tolerate?

Pricing with confidence changes everything.


Have a profitable week.

✌🏼

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Nikolas Hall Nikolas Hall

Today's Revenue Management thought:-

Underpricing Limits Your Growth

Let me be clear: You can’t cut your way to success.

My experience tells me that hotels stuck in a low-price mindset struggle to invest in upgrades, staff training, or marketing—because margins are too tight.

When you charge what you’re truly worth, you unlock the cash flow needed to:
✅ Improve your product.
✅ Elevate guest experiences.
✅ Invest in smarter technology and marketing.

In my view, pricing isn’t just a number—it’s your business growth engine.

Have a profitable week.

✌🏼

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Nikolas Hall Nikolas Hall

Today's Revenue Management thought:-

Cheap Prices Attract the Wrong Guests

In my observations, hotels that consistently underprice end up attracting the most price-sensitive guests—the ones who demand the most while spending the least.

When you price confidently, you naturally filter for guests who value what makes your property special—location, service, design, experience—not just the lowest rate.

In my view, the goal isn’t to appeal to everyone. It’s to attract the right guests for your brand.

I recommend: Set prices that match your story, and watch the quality of your bookings improve.

Have a profitable week.

✌🏼

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Nikolas Hall Nikolas Hall

Today's Revenue Management thought:-

Premium Pricing Builds Trust, Not Fear

When I hear hoteliers say: “If we raise prices, we’ll lose business,” I always push back.

In my experience, raising prices strategically often has the opposite effect—it increases trust.

Why? Premium pricing signals quality, confidence, and consistency. Guests assume a higher price means a better product. That’s the power of perceived value.

If you believe in the experience you offer, your pricing should reflect that.

I recommend: Stop apologising for your prices—own them.

Have a profitable week.

✌🏼

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Nikolas Hall Nikolas Hall

Today's Revenue Management thought:-

The Biggest Pricing Myth in Hospitality

💰 “Raising prices will scare away customers.”

In my view, this is one of the biggest pricing myths holding hotels back from real profitability.

Pricing isn’t about being the cheapest option—it’s about being strategic and understanding your value.

My observation: When hotels underprice out of fear, they don’t just hurt their margins—they lower the perceived value of their product and attract the wrong audience.

I recommend asking yourself this:
➡️ Are we pricing for our ideal guest, or are we pricing out of fear?


Have a profitable week.

✌🏼

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Nikolas Hall Nikolas Hall

Today's Revenue Management thought:-

Beyond the First Booking – Pricing for Total Profitability

In my observations, too many hotels think of pricing as just setting a room rate.

In my view, smart pricing is about total guest value—not just the first booking.

I recommend thinking beyond the room and into:
💡 Smart upsell pricing (early check-in, upgrades, experiences)
💡 Bundling room + food & beverage or local experiences
💡 Dynamic pricing for extras based on demand (e.g., spa, parking)

The right pricing strategy doesn’t just capture the sale—it maximises the entire guest spend while enhancing their experience.

Heads in beds is a starting point. Lifetime value is the goal.

Have a profitable week.

✌🏼

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