Today's Revenue Management thought:-

Cheap Prices Attract the Wrong Guests

In my observations, hotels that consistently underprice end up attracting the most price-sensitive guests—the ones who demand the most while spending the least.

When you price confidently, you naturally filter for guests who value what makes your property special—location, service, design, experience—not just the lowest rate.

In my view, the goal isn’t to appeal to everyone. It’s to attract the right guests for your brand.

I recommend: Set prices that match your story, and watch the quality of your bookings improve.

Have a profitable week.

✌🏼