Today's Revenue Management thought:-

Underpricing Limits Your Growth

Let me be clear: You can’t cut your way to success.

My experience tells me that hotels stuck in a low-price mindset struggle to invest in upgrades, staff training, or marketing—because margins are too tight.

When you charge what you’re truly worth, you unlock the cash flow needed to:
✅ Improve your product.
✅ Elevate guest experiences.
✅ Invest in smarter technology and marketing.

In my view, pricing isn’t just a number—it’s your business growth engine.

Have a profitable week.

✌🏼