Today's Revenue Management thought:-

Premium Pricing Builds Trust, Not Fear

When I hear hoteliers say: “If we raise prices, we’ll lose business,” I always push back.

In my experience, raising prices strategically often has the opposite effect—it increases trust.

Why? Premium pricing signals quality, confidence, and consistency. Guests assume a higher price means a better product. That’s the power of perceived value.

If you believe in the experience you offer, your pricing should reflect that.

I recommend: Stop apologising for your prices—own them.

Have a profitable week.

✌🏼