Today's Revenue Management thought:-

The Biggest Pricing Myth in Hospitality

💰 “Raising prices will scare away customers.”

In my view, this is one of the biggest pricing myths holding hotels back from real profitability.

Pricing isn’t about being the cheapest option—it’s about being strategic and understanding your value.

My observation: When hotels underprice out of fear, they don’t just hurt their margins—they lower the perceived value of their product and attract the wrong audience.

I recommend asking yourself this:
➡️ Are we pricing for our ideal guest, or are we pricing out of fear?

Have a profitable week.

✌🏼