Today's Revenue Management thought:-

Beyond the First Booking – Pricing for Total Profitability

In my observations, too many hotels think of pricing as just setting a room rate.

In my view, smart pricing is about total guest value—not just the first booking.

I recommend thinking beyond the room and into:
💡 Smart upsell pricing (early check-in, upgrades, experiences)
💡 Bundling room + food & beverage or local experiences
💡 Dynamic pricing for extras based on demand (e.g., spa, parking)

The right pricing strategy doesn’t just capture the sale—it maximises the entire guest spend while enhancing their experience.

Heads in beds is a starting point. Lifetime value is the goal.

Have a profitable week.

✌🏼