Today's Revenue Management thought:-

Finding the Sweet Spot – Balancing Price & Perception

My experience tells me that pricing is a balancing act—it’s about more than just maximising rates.

In my view, the sweet spot is where guests feel they’ve received genuine value for money, while the hotel maintains healthy profitability.

Price too high without clear value, and you lose trust.
Price too low, and you undermine your brand (and your profits).

I recommend keeping a regular pulse on:
✔️ Guest feedback and reviews
✔️ Competitor pricing strategies
✔️ Your own cost structure & profit targets

The goal is to price with confidence—where both guest and hotel feel they’ve made a smart choice.

Have a profitable week.

✌🏼