Today's Revenue Management thought:-

Data Beats Gut Feel – Smart Hotels Use Data to Price Right

My observation is this: pricing based on gut feel is still far too common in hospitality.

In my view, data-driven pricing is what separates reactive hotels from proactive revenue leaders.

I recommend basing your pricing decisions on:
📊 Competitor analysis
📊 Real-time demand trends
📊 Booking pace & lead time data
📊 Historical performance & guest behaviour

Even if you don’t have an advanced RMS, there are affordable tools and simple processes that can give you a much clearer picture of your market position.

In pricing, guessing is expensive. Data is profitable.

Have a profitable week.

✌🏼