Today's Revenue Management thought:-

Know Your Value – You’re Selling More Than a Room

In my experience, too many hotels focus only on pricing the room, rather than pricing the experience.

My view is this: Guests don’t book a bed—they book a complete experience. Location, service, atmosphere, amenities, and those special touches—they all shape the guest’s perception of value.

If you only price based on square meters and bed size, you’re undervaluing your story.

I recommend stepping back and asking:
👉 What makes our hotel different?
👉 What do our guests actually value most?
👉 Does our pricing reflect that value?

Price for the experience you offer, not just the space you sell.

Have a profitable week.

✌🏼