Today's Revenue Management thought:-

Pricing is Perception – What Your Rates Say About You

In my view, pricing in hospitality is far more than just numbers—it’s one of the strongest signals you send to potential guests.

From the moment they see your rate online, they are already forming expectations about what kind of experience you offer.

My observation is this: hotels that get pricing right understand that it’s not about being the cheapest. It’s about aligning your price with your value and story.

Too low, and guests question your quality. Too high, and you risk pricing yourself out—unless you clearly communicate why you’re worth it.

I recommend treating your pricing as part of your brand storytelling. Your price must match your positioning, and your product must deliver on that promise every time.

👉 How do you want your pricing to be perceived?

Have a profitable week.

✌🏼