Today's Revenue Management thought:-

Finding the Sweet Spot – Balancing Price & Perception

My experience tells me that pricing is a balancing act—it’s about more than just maximising rates.

In my view, the sweet spot is where guests feel they’ve received genuine value for money, while the hotel maintains healthy profitability.

Price too high without clear value, and you lose trust.
Price too low, and you undermine your brand (and your profits).

I recommend keeping a regular pulse on:
✔️ Guest feedback and reviews
✔️ Competitor pricing strategies
✔️ Your own cost structure & profit targets

The goal is to price with confidence—where both guest and hotel feel they’ve made a smart choice.

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

Data Beats Gut Feel – Smart Hotels Use Data to Price Right

My observation is this: pricing based on gut feel is still far too common in hospitality.

In my view, data-driven pricing is what separates reactive hotels from proactive revenue leaders.

I recommend basing your pricing decisions on:
📊 Competitor analysis
📊 Real-time demand trends
📊 Booking pace & lead time data
📊 Historical performance & guest behaviour

Even if you don’t have an advanced RMS, there are affordable tools and simple processes that can give you a much clearer picture of your market position.

In pricing, guessing is expensive. Data is profitable.

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

Know Your Value – You’re Selling More Than a Room

In my experience, too many hotels focus only on pricing the room, rather than pricing the experience.

My view is this: Guests don’t book a bed—they book a complete experience. Location, service, atmosphere, amenities, and those special touches—they all shape the guest’s perception of value.

If you only price based on square meters and bed size, you’re undervaluing your story.

I recommend stepping back and asking:
👉 What makes our hotel different?
👉 What do our guests actually value most?
👉 Does our pricing reflect that value?

Price for the experience you offer, not just the space you sell.

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

Pricing is Perception – What Your Rates Say About You

In my view, pricing in hospitality is far more than just numbers—it’s one of the strongest signals you send to potential guests.

From the moment they see your rate online, they are already forming expectations about what kind of experience you offer.

My observation is this: hotels that get pricing right understand that it’s not about being the cheapest. It’s about aligning your price with your value and story.

Too low, and guests question your quality. Too high, and you risk pricing yourself out—unless you clearly communicate why you’re worth it.

I recommend treating your pricing as part of your brand storytelling. Your price must match your positioning, and your product must deliver on that promise every time.

👉 How do you want your pricing to be perceived?

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

"Turn Cancellations & No Shows into Cash: 5 Genius Ways Hotels Can Monetise the Storms and Build Loyalty in the Process!”

As Storms, and other unforeseen events wreak, stranding thousands of travellers, reception desks throughout our industry are often drowning in cancellation requests. This week's 5-part blog will outline thoughts that can help hoteliers handle challenging situations like storms while maintaining revenue and guest relations

Turn Cancellations into Loyalty Opportunities: Offer guests perks for rebooking, such as discounts or upgrades, to turn a setback into long-term loyalty and future revenue.

This approach ensures your hotel stays profitable even in the face of unforeseen disruptions, while also building a reputation for fairness and customer care. What do you think—ready to weather the storm? 🌩️

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

"Turn Cancellations & No Shows into Cash: 5 Genius Ways Hotels Can Monetise the Storms and Build Loyalty in the Process!”

As Storms, and other unforeseen events wreak, stranding thousands of travellers, reception desks throughout our industry are often drowning in cancellation requests. This week's 5-part blog will outline thoughts that can help hoteliers handle challenging situations like storms while maintaining revenue and guest relations

Proactive Communication Builds Trust and Revenue: By keeping guests informed ahead of time, you can reduce friction during a crisis and create opportunities for upselling or rebooking.

This approach ensures your hotel stays profitable even in the face of unforeseen disruptions, while also building a reputation for fairness and customer care. What do you think—ready to weather the storm? 🌩️

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

"Turn Cancellations & No Shows into Cash: 5 Genius Ways Hotels Can Monetise the Storms and Build Loyalty in the Process!”

As Storms, and other unforeseen events wreak, stranding thousands of travellers, reception desks throughout our industry are often drowning in cancellation requests. This week's 5-part blog will outline thoughts that can help hoteliers handle challenging situations like storms while maintaining revenue and guest relations

Redirect Guests to Their Travel Insurance: Encourage guests to utilise their travel insurance for cancellations, reducing the financial strain on your hotel while keeping customers informed.

This approach ensures your hotel stays profitable even in the face of unforeseen disruptions, while also building a reputation for fairness and customer care. What do you think—ready to weather the storm? 🌩️

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

"Turn Cancellations & No Shows into Cash: 5 Genius Ways Hotels Can Monetise the Storms and Build Loyalty in the Process!”

As Storms, and other unforeseen events wreak, stranding thousands of travellers, reception desks throughout our industry are often drowning in cancellation requests. This week's 5-part blog will outline thoughts that can help hoteliers handle challenging situations like storms while maintaining revenue and guest relations

Create Future Bookings with Rebooking Discounts: Turn cancellations into future revenue by offering guests a chance to rebook at a special rate within three months, securing new business.

This approach ensures your hotel stays profitable even in the face of unforeseen disruptions, while also building a reputation for fairness and customer care. What do you think—ready to weather the storm? 🌩️

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

"Turn Cancellations & No Shows into Cash: 5 Genius Ways Hotels Can Monetise the Storms and Build Loyalty in the Process!”

As Storms, and other unforeseen events wreak, stranding thousands of travellers, reception desks throughout our industry are often drowning in cancellation requests. This week's 5-part blog will outline thoughts that can help hoteliers handle challenging situations like storms while maintaining revenue and guest relations

Monetise Fixed Costs with Smart Policies: Reinforce your cancellation policies to protect your hotel’s revenue, ensuring that operational costs are covered even when guests don’t show up.

This approach ensures your hotel stays profitable even in the face of unforeseen disruptions, while also building a reputation for fairness and customer care. What do you think—ready to weather the storm? 🌩️

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

Tired of guests demanding freebies? Here’s how to turn those requests into revenue-generating opportunities without sacrificing your bottom line!

5️⃣ Leverage Complimentary Services as Limited-Time Offers – Make freebies a special promotion or “limited time only” incentive, driving urgency and increasing direct bookings without compromising revenue.

💡 Bottom Line: Entitled requests can be transformed into profit opportunities with the right strategy—turn every guest interaction into a chance to maximise your revenue!

Have a profitable week.

✌🏼