Today's Revenue Management thought:-

This Week, We're Exploring 5 Game-Changing Shifts in Hotel Search with Chat GPT — And What They Mean for Your Bookings

Pricing by Attribute – The Rise of Personalised Pricing

Incorporating attribute-based pricing is the next evolution in hotel search and booking. 

With Chat GPT’s ability to refine searches based on exact preferences, hotels can introduce dynamic, personalised pricing linked to desired attributes. A guest might pay a premium for a ‘pool-view’ room or a private balcony. 

By embracing this level of personalised pricing, hotels can maximise revenue while enhancing guest satisfaction, as each guest finds exactly what they want at a price that matches the value. This shift opens new opportunities for hotels to cater to individual preferences in both room selection and pricing.

Have a profitable week !

✌🏼

Today's Revenue Management thought:-

This Week, We're Exploring 5 Game-Changing Shifts in Hotel Search with Chat GPT — And What They Mean for Your Bookings

Attribute-Based Search Results – Matching Features to Guest Needs

Attribute-based search is a game-changer, giving potential guests specific options based on attributes like ‘sea view’, ‘king bed’, or ‘workspace’. 

This precision targets exactly what the guest wants, making it easier for hotels to highlight unique room features directly in search results. 

As a result, hotels can capture interest from high-intent customers by showcasing specific attributes right from the first point of contact. This means refining property data to accurately reflect these attributes is essential for maximising visibility and relevance in Chat GPT-powered searches.

Have a profitable week !

✌🏼

Today's Revenue Management thought:-

This Week, We're Exploring 5 Game-Changing Shifts in Hotel Search with Chat GPT — And What They Mean for Your Bookings

Goodbye Traditional Filters – What’s Next?

Chat GPT search brings a new paradigm to hotel searches by moving away from conventional filter-heavy interfaces. 

Instead, guests can ask natural language questions like, “Find me a pet-friendly hotel near the beach with a spa,” bypassing traditional filters entirely. 

For hotels, this means adjusting to more conversational data input, ensuring room types, amenities, and unique features are clearly defined. By focusing on intuitive search results, Chat GPT frees the customer from restrictive checkboxes, creating a more engaging search experience that aligns with individual guest desires.

Have a profitable week !

✌🏼

Today's Revenue Management thought:-

This Week, We're Exploring 5 Game-Changing Shifts in Hotel Search with Chat GPT — And What They Mean for Your Bookings

Direct Path to Booking – Bypassing the Booking Engine Maze

Chat GPT search technology has the potential to streamline the booking process by guiding users directly into the booking engine rather than losing them in a maze of search filters and tabs. 

Hotels that integrate seamlessly with Chat GPT may see more direct traffic, as customers can move from search to booking in a few clicks. This reduction in steps means less opportunity for customers to abandon the process, resulting in more conversions. 

For hoteliers, this shift is a prompt to optimise booking engine usability, ensuring it’s clear and inviting for a direct booking journey.

Have a profitable week !

✌🏼

Today's Revenue Management thought:-

This Week, We're Exploring 5 Game-Changing Shifts in Hotel Search with Chat GPT — And What They Mean for Your Bookings

The Evolution of Search for Hotels – Narrowing and Specifying Results

With the arrival of Chat GPT search, hotels are witnessing a transformation in how consumers discover and select accommodation. 

Traditional searches often returned overwhelming results, but Chat GPT’s AI-driven capabilities enable more precise, refined searches based on specific needs. Rather than sifting through endless listings, users now get tailored options that align closely with their preferences. 

For hotels, this evolution highlights the importance of clearly defined offerings and unique selling points. By understanding the nuances in consumer needs, Chat GPT is narrowing the field, bringing guests closer to the right booking with minimal friction.

Have a profitable week !

✌🏼

Today's Revenue Management thought:-

This week, we're uncovering 5 pricing myths that could be holding you back — and why they’re mistaken.

All Guests Seek the Lowest Price

Not all travellers are price-driven. Many are willing to pay more for experiences, upgrades, and added amenities. Differentiating offerings — like flexible rates, packages, or add-ons — helps you reach different guest segments without undercutting your brand. Leveraging this demand for value-added experiences can be more profitable than competing solely on price.

Have a profitable week !

✌🏼

Today's Revenue Management thought:-

This week, we're uncovering 5 pricing myths that could be holding you back — and why they’re mistaken.

All Guests Seek the Lowest Price

Not all travellers are price-driven. Many are willing to pay more for experiences, upgrades, and added amenities. Differentiating offerings — like flexible rates, packages, or add-ons — helps you reach different guest segments without undercutting your brand. Leveraging this demand for value-added experiences can be more profitable than competing solely on price.

Have a profitable week !

✌🏼

Today's Revenue Management thought:-

This week, we're uncovering 5 pricing myths that could be holding you back — and why they’re mistaken.

Peak Season Prices Can’t Be Flexible

Many hotels assume peak season should have set high prices, but even peak demand fluctuates. Adjusting rates dynamically — even in high season — helps capture both early and last-minute bookings at optimal rates. Flexible pricing can increase total revenue while avoiding overpricing that drives potential guests to competitors.

Have a profitable week !

✌🏼

Today's Revenue Management thought:-

This week, we're uncovering 5 pricing myths that could be holding you back — and why they’re mistaken.

More Occupancy Equals Higher Revenue

While filling rooms might seem like a win, high occupancy at low rates can mean missed revenue. It’s often better to maintain slightly lower occupancy but at higher average daily rates (ADR), especially if your market has a healthy demand for premium room types or seasonal packages.

Have a profitable week !

✌🏼

Today's Revenue Management thought:-

This week, we're uncovering 5 pricing myths that could be holding you back — and why they’re mistaken.

Lowering Prices Always Boosts Bookings

It’s tempting to think dropping rates will drive demand, but in reality, constant price cuts can devalue your property, making it harder to return to profitable rates. Instead, guests might interpret lower rates as lower quality. A better approach is to use dynamic pricing based on demand patterns, market trends, and seasonality to optimise occupancy without compromising perceived value.

Have a profitable week !

✌🏼