Today's Revenue Management thought:-

This week, we're uncovering 5 pricing myths that could be holding you back — and why they’re mistaken.

More Occupancy Equals Higher Revenue

While filling rooms might seem like a win, high occupancy at low rates can mean missed revenue. It’s often better to maintain slightly lower occupancy but at higher average daily rates (ADR), especially if your market has a healthy demand for premium room types or seasonal packages.

Have a profitable week !

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