Today's Revenue Management thought:-

This week, we're uncovering 5 pricing myths that could be holding you back — and why they’re mistaken.

Lowering Prices Always Boosts Bookings

It’s tempting to think dropping rates will drive demand, but in reality, constant price cuts can devalue your property, making it harder to return to profitable rates. Instead, guests might interpret lower rates as lower quality. A better approach is to use dynamic pricing based on demand patterns, market trends, and seasonality to optimise occupancy without compromising perceived value.

Have a profitable week !

✌🏼