Today's Revenue Management thought:-

This week, we're uncovering 5 pricing myths that could be holding you back — and why they’re mistaken.

Peak Season Prices Can’t Be Flexible

Many hotels assume peak season should have set high prices, but even peak demand fluctuates. Adjusting rates dynamically — even in high season — helps capture both early and last-minute bookings at optimal rates. Flexible pricing can increase total revenue while avoiding overpricing that drives potential guests to competitors.

Have a profitable week !

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