Today's Revenue Management thought:-

This Week, We're Exploring 5 Game-Changing Shifts in Hotel Search with Chat GPT — And What They Mean for Your Bookings

Pricing by Attribute – The Rise of Personalised Pricing

Incorporating attribute-based pricing is the next evolution in hotel search and booking. 

With Chat GPT’s ability to refine searches based on exact preferences, hotels can introduce dynamic, personalised pricing linked to desired attributes. A guest might pay a premium for a ‘pool-view’ room or a private balcony. 

By embracing this level of personalised pricing, hotels can maximise revenue while enhancing guest satisfaction, as each guest finds exactly what they want at a price that matches the value. This shift opens new opportunities for hotels to cater to individual preferences in both room selection and pricing.

Have a profitable week !

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