Today's Revenue Management thought:-

This Week, We're Exploring 5 Game-Changing Shifts in Hotel Search with Chat GPT — And What They Mean for Your Bookings

Attribute-Based Search Results – Matching Features to Guest Needs

Attribute-based search is a game-changer, giving potential guests specific options based on attributes like ‘sea view’, ‘king bed’, or ‘workspace’. 

This precision targets exactly what the guest wants, making it easier for hotels to highlight unique room features directly in search results. 

As a result, hotels can capture interest from high-intent customers by showcasing specific attributes right from the first point of contact. This means refining property data to accurately reflect these attributes is essential for maximising visibility and relevance in Chat GPT-powered searches.

Have a profitable week !

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