Today's Revenue Management thought:-

This Week, We're Exploring 5 Game-Changing Shifts in Hotel Search with Chat GPT — And What They Mean for Your Bookings

Direct Path to Booking – Bypassing the Booking Engine Maze

Chat GPT search technology has the potential to streamline the booking process by guiding users directly into the booking engine rather than losing them in a maze of search filters and tabs. 

Hotels that integrate seamlessly with Chat GPT may see more direct traffic, as customers can move from search to booking in a few clicks. This reduction in steps means less opportunity for customers to abandon the process, resulting in more conversions. 

For hoteliers, this shift is a prompt to optimise booking engine usability, ensuring it’s clear and inviting for a direct booking journey.

Have a profitable week !

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