Today's Revenue Management thought:-

This week, we're uncovering 5 pricing myths that could be holding you back — and why they’re mistaken.

All Guests Seek the Lowest Price

Not all travellers are price-driven. Many are willing to pay more for experiences, upgrades, and added amenities. Differentiating offerings — like flexible rates, packages, or add-ons — helps you reach different guest segments without undercutting your brand. Leveraging this demand for value-added experiences can be more profitable than competing solely on price.

Have a profitable week !

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