Today's Revenue Management thought:-

How Hotels Can Take Back Control (Without Losing OTA Business)

You don’t need to ditch OTAs—you need to balance the scales.

Here’s how hotels can claw back 10-20% of bookings:

1️⃣ Make direct pricing unbeatable (Best Rate Guarantee, exclusive perks)
2️⃣ Improve your booking engine UX (Fewer clicks, frictionless checkout)
3️⃣ Leverage data (Target past OTA guests with direct-only offers)
4️⃣ Retarget website visitors (Catch them before they go back to OTAs)
5️⃣ Train your team (Upsell direct benefits at check-in & checkout)

Start small—shift 5% first and reinvest the margin into direct booking growth.

💬 Have you tried reducing OTA dependency? What worked for you? Let’s share strategies.

Have a profitable week.

✌🏼