Today's Revenue Management thought:-
How Much Profit Are You Losing to Third Parties?
Here’s a simple way to look at it:
For every €1,000,000 in room revenue, losing 20% to OTAs = €200,000 gone in commissions.
🚨 What could your hotel do with that €200K instead?
✔ Build a killer direct booking funnel
✔ Invest in smarter revenue management
✔ Train staff to convert lookers into bookers
The reality: Hotels sacrifice future growth every time they accept over-reliance on OTAs as “just the way it is.”
Reclaiming even 10-20% of inventory for direct bookings could shift the balance.
Where would you reinvest OTA savings? Let’s brainstorm in the comments.
Have a profitable week.
✌🏼