Today's Revenue Management thought:-

The OTA Addiction – Are Hotels Their Own Worst Enemy?

Many hoteliers complain about high OTA commissions but…
❌ Still price their direct channels higher
❌ Still prioritize OTAs over their own website
❌ Still lack a proper direct booking strategy

The result? OTAs own the guest relationship, control demand, and dictate terms—while hotels scramble for profitability.

Hotels don’t need to eliminate OTAs—but they do need to stop feeding the addiction.

What if you shifted just 10-20% of bookings to direct and reinvested that margin into tech, talent & targeted digital marketing?

💬 How reliant is your hotel on OTAs today? Let’s talk in the comments.

Have a profitable week.

✌🏼