Today's Revenue Management thought:-

The Hidden Cost of Overdependence on OTAs

Many hotels feel stuck—relying on third-party distribution while watching profits shrink.

Why? Underinvestment in talent, technology, and digital marketing.

Every euro lost to commissions is a euro not spent on:
💻 Better direct booking technology
📢 Stronger brand marketing
🛎 Upskilled teams who drive profitability

Sacrificed profit today = sacrificed investment for the future.

But here’s the thing—breaking free doesn’t mean cutting off OTAs entirely. A strategic shift of just 10-20% of inventory to direct channels could change the game.

Are you ready to get off the OTA hamster wheel? Stay tuned for practical steps in my next post.

Have a profitable week.

✌🏼