Today's Revenue Management thought:-
โ๏ธ๐ฐ ๐๐ก๐๐ญ ๐๐จ๐ญ๐๐ฅ๐ฌ ๐๐๐ง ๐๐๐๐ซ๐ง ๐๐๐จ๐ฎ๐ญ ๐๐ฉ๐ฌ๐๐ฅ๐ฅ๐ข๐ง๐ ๐๐ซ๐จ๐ฆ ๐๐ฒ๐๐ง๐๐ข๐ซ โ ๐๐ฎ๐ฑ๐ข๐ฅ๐ข๐๐ซ๐ฒ ๐๐๐ฅ๐๐ฌ ๐๐ซ๐ ๐๐ซ๐จ๐๐ข๐ญ๐๐๐ข๐ฅ๐ข๐ญ๐ฒ! โ๏ธ๐ฐ
Hotels Need to Get Serious About Selling. Hereโs How. ๐ฏ
Ryanair doesnโt leave ancillary revenue to chance.
They donโt rely on a flight attendant randomly deciding to sell scratch cards and drinks.
They systematise and automate the processโand hotels should be doing the same.
โ๏ธ Make it standard at check-in.
๐น Train your front desk to offer TWO upsell options, every timeโjust like Ryanairโs baggage selection.
โ๏ธ Use technology to automate pre-arrival upsells.
๐น Pre-stay emails & online check-in screens should always offer room upgrades, breakfast, and late checkouts.
โ๏ธ Track performance and reward staff.
๐น The airline crew that sells the most gets incentives. Why arenโt front desk teams being rewarded for driving revenue?
If Ryanair can convince millions to pay for a seat they already own, then hotels should be able to convince guests to enhance their stay.
Tomorrow, the final pieceโwhy upselling isnโt just about money, itโs about better experiences.
Have a profitable week.
โ๐ผ