Today's Revenue Management thought:-

The future of dynamic pricing in hospitality hinges on balancing flexible pricing with transparency and fairness. This week we question the viability of dynamic pricing in hospitality. 

Consumer Manipulation or Strategy?

Dynamic pricing often feels like manipulation rather than a fair strategy. Flashing "only 2 rooms left!" or sudden price hikes create pressure, which erodes credibility. In a market where transparency is increasingly valued, this approach could backfire, pushing consumers toward more predictable alternatives.

Have a profitable week !

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