Today's Revenue Management thought:-

The future of dynamic pricing in hospitality hinges on balancing flexible pricing with transparency and fairness. This week we question the viability of dynamic pricing in hospitality. 

Dynamic Pricing’s Inherent Flaws

Dynamic pricing may seem like a smart revenue tool, but its over-reliance on fluctuating rates risks alienating customers. Constant price changes foster frustration, not loyalty. By prioritising short-term gains, hotels may be sacrificing long-term customer trust and satisfaction, undermining their own business.

Have a profitable week !

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