Today's Revenue Management thought:-

โœˆ๏ธ๐Ÿ’ฐ ๐–๐ก๐š๐ญ ๐‡๐จ๐ญ๐ž๐ฅ๐ฌ ๐‚๐š๐ง ๐‹๐ž๐š๐ซ๐ง ๐€๐›๐จ๐ฎ๐ญ ๐”๐ฉ๐ฌ๐ž๐ฅ๐ฅ๐ข๐ง๐  ๐Ÿ๐ซ๐จ๐ฆ ๐‘๐ฒ๐š๐ง๐š๐ข๐ซ โ€“ ๐€๐ฎ๐ฑ๐ข๐ฅ๐ข๐š๐ซ๐ฒ ๐’๐š๐ฅ๐ž๐ฌ ๐€๐ซ๐ž ๐๐ซ๐จ๐Ÿ๐ข๐ญ๐š๐›๐ข๐ฅ๐ข๐ญ๐ฒ! โœˆ๏ธ๐Ÿ’ฐ

The 'Everything Is Extra' Playbook

I know, I knowโ€”Ryanair isnโ€™t exactly the Four Seasons of the skies. But love them or hate them, their upselling strategy is nothing short of genius.

โœ”๏ธ Want a seat next to your partner? Thatโ€™s extra.
โœ”๏ธ Need a carry-on bag? Thatโ€™s extra.
โœ”๏ธ Fancy skipping the boarding queue? Thatโ€™s extra.

And you know what? People pay. Every. Single. Time.

Now, letโ€™s talk about hotels.

When was the last time your front desk actively upsold anything?
When did a guest last hear, โ€œWould you like a room with a view?โ€ or โ€œWould you like to pre-book breakfast?โ€

Why arenโ€™t hotels applying the same relentless focus on ancillary revenue as airlines?

Stay tuned. Because Ryanair-level upselling isnโ€™t just for budget airlinesโ€”itโ€™s for hotels too.

Have a profitable week.

โœŒ๐Ÿผ

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