Today's Revenue Management thought:-
โ๏ธ๐ฐ ๐๐ก๐๐ญ ๐๐จ๐ญ๐๐ฅ๐ฌ ๐๐๐ง ๐๐๐๐ซ๐ง ๐๐๐จ๐ฎ๐ญ ๐๐ฉ๐ฌ๐๐ฅ๐ฅ๐ข๐ง๐ ๐๐ซ๐จ๐ฆ ๐๐ฒ๐๐ง๐๐ข๐ซ โ ๐๐ฎ๐ฑ๐ข๐ฅ๐ข๐๐ซ๐ฒ ๐๐๐ฅ๐๐ฌ ๐๐ซ๐ ๐๐ซ๐จ๐๐ข๐ญ๐๐๐ข๐ฅ๐ข๐ญ๐ฒ! โ๏ธ๐ฐ
The 'Everything Is Extra' Playbook
I know, I knowโRyanair isnโt exactly the Four Seasons of the skies. But love them or hate them, their upselling strategy is nothing short of genius.
โ๏ธ Want a seat next to your partner? Thatโs extra.
โ๏ธ Need a carry-on bag? Thatโs extra.
โ๏ธ Fancy skipping the boarding queue? Thatโs extra.
And you know what? People pay. Every. Single. Time.
Now, letโs talk about hotels.
When was the last time your front desk actively upsold anything?
When did a guest last hear, โWould you like a room with a view?โ or โWould you like to pre-book breakfast?โ
Why arenโt hotels applying the same relentless focus on ancillary revenue as airlines?
Stay tuned. Because Ryanair-level upselling isnโt just for budget airlinesโitโs for hotels too.
Have a profitable week.
โ๐ผ