Today's Revenue Management thought:-

Strategic Pricing Drives Demand (Not the Other Way Around)

Most hotels still price reactively—waiting for demand, then adjusting.In my opinion, that’s backwards. 

Smart pricing can create demand.When pricing reflects confidence, positioning, and value delivery, it attracts the right guests—not just more bookings.

Your price can shape behaviour… if you lead with it.

Have a profitable week.

✌🏼