Today's Revenue Management thought:-

This week, we’re diving into 5 transformative changes in cancellation policies and their impact on your revenues.

Guest Expectations vs. Revenue Goals: Finding the Balance

Guests expect flexibility, while hotels aim to protect their bottom line. Striking this balance is a modern hospitality challenge.

By aligning cancellation policies with guest needs—such as offering more leniency for direct bookings or incentivising flexible rates—hotels can create a win-win situation. Dynamic policies allow properties to cater to different types of travellers while ensuring high-demand periods are protected.

The idea that guest expectations and revenue goals are at odds is a myth. In my view, hotels that align these priorities with thoughtful, flexible policies not only boost revenue but also strengthen guest relationships.

Have a profitable week !

✌🏼