Today's Revenue Management thought:-

This week, we’re diving into 5 transformative changes in cancellation policies and their impact on your revenues.

The Communication Gap in Cancellation Policies

Transparency in cancellation policies isn’t just a courtesy; it’s a fundamental guest expectation.

Too often, guests are caught off guard by unclear terms buried in the fine print. Hotels need to leverage booking platforms, emails, and confirmations to present policies upfront in a digestible manner. Only when guests know exactly what they’re agreeing to can hotels foster trust while enforcing their policies.

Ambiguity in cancellation terms is unacceptable. I believe every hotel has a responsibility to clearly communicate policies. Guests should never feel blindsided—it’s bad for business and even worse for loyalty.

Have a profitable week !

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